The Fresh Is Best® Story

Stacy La Point, President and Founder of Fresh Is Best®, started her company almost 25 years ago when there were very few options for fresh pet food and healthy treats. The lack of options inspired her goal, which remains today, to produce raw, human-quality, meat-based, grain-free pet foods and treats, and make them available to pet caregivers on virtually any budget. After all this time, her company remains small and committed to the quality of each batch.

Circa 2000: Jade & The Raw Pet Food Diet

As an avid pet lover, Stacy began her interest in pet nutrition when her dog Jade, a 6-year-old German Shepherd, was diagnosed with Addison’s Disease (an auto-immune disorder) in March of 2000. It was that research, to help Jade live with the disease, that led her on a journey of changing her own way of thinking about pet nutrition, food, health, and longevity.

Stacy started preparing dog food at home with a few well-known authors’ books on pet nutrition as her guides. That led to making food for the pets of several friends and family, whose interests were piqued when they saw the success of raw feeding. Word continued to spread and soon there was a waiting list of people wanting fresh food for their pets. She took on the help of an animal nutrition scientist and, in 2001, was able to ensure that the accepted nutritional profiles for dogs and cats, as determined by the Association of Animal Feed Control Officials, are met, or exceeded in each recipe.

“Jade,” Stacy’s inspiration for Fresh Is Best


2024: Fresh Is Best® Helping Pets Live Healthy Lives Nationwide

Stacy named the company with her belief in mind that pets are our truest companions and deserve the best fresh foods for a healthy long life. Now, almost 25 years later, Fresh Is Best® continues to serve fresh whole food, to dogs and cats all over the United States.

Stacy, with her rescue dogs “Minnow” and “Blue”